THE IMPACT OF SOCIAL NETWORKING ON TOURISM DEVELOPMENT

THE IMPACT OF SOCIAL NETWORKING ON TOURISM DEVELOPMENT

Abstract

The study aimed at assessing the impact of social networking on tourism development. The population for the study was four hundred (400). From this, a sample size of one hundred and twenty individuals were drawn using the Tara Yamane formula for random sampling. The instrument used for data collection was structured questionnaire. The questionnaire was administered on Capstone travel and tour, Diplomat travel and tour and Topaz travel and tour. The total number of copies of questionnaire distributed for this study were one hundred (120) while eighty (80) copies of the questionnaire were completed and returned. This was 80% of the total questionnaire administered. The research design adopted was the survey research using percentages 2.5 under decision rule, which was used to assess the different types of social networking, challenges and strategies in hospitality and tourism industry in FCT. The results shows that there are different social networking systems in the tourism industry, there are impact of socio-networking application in the hospitality industry, there are challenges of social-networking application in hospitality and tourism industry and there are most effective strategy for social networking application in hospitality and tourism industry. Finally, it was recommended that for the industry to grow, it should be supported by both the public and private sectors. The industry should develop a good customer relationship through social networking. Government should make sure that the industry is provided with adequate infrastructure and the practitioners should treat their guests with courtesy.  

 

 

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